![]() The design of the page is very simple, yet clever - it has everything to make app users be up to date with new content and engaged. As well as like, share, and follow options on the left. On TikTok, every video on the for you page has hashtags, a caption, and a soundtrack they use at the bottom. We willĭive into the algorithm further, but if a video makes it to the for you page on the app, it means it went viral - that is how creators measure success on TikTok. On the FYP page users infinitely scroll recommended and trending videos. Then, if a user skips choosing a password or a profile name, TikTok automatically assigns one, which can be changed later.īelow is an example of what the authorization process looks like on the app:īasically, the TikTok app is divided into two big parts: the for you page (FYP) and the rest. First, users need to create a profile using a phone number, email address, or an account on another mobile app. TikTok gives users an opportunity to almost skip sign-up. Choice of preference to pick the type of content users want to see.Authorization process and an opportunity to skip it if possible.Terms & Conditions to explain requirements and limitations.We recommend keeping it short and simple and asking for vital information only, as it makes the app straightforward and respectful to the customer’s time.ĭon’t forget about these elements of the page: The authorization page is as important to an app as the first page to a book - that is how users judge if they are going to use it. For example, Voluum has calculated that TikTok’s ads cost depends on the ad type and can be anywhere between $10 for impression and $150,000 per week. TikTok has not shared its official pricing, but the Internet has some estimates. Here is an example of an in-feed ad video from AfterPay and a hashtag challenge from Walmart. ![]() Usually advertising videos are integrated in a user’s feed, so they see them when they scroll the page or pop up when they open the app. There are several types of ads on TikTok: In-Feeds targeting ads, brand takeovers, and branded hashtag challenges. TikTok has a separate service called ‘TikTok for Business’ that allows brands and companies to promote themselves on the app and engage with the audience. TikTok’s engagement rate is somewhere around 29% and that’s why it attracts advertisers. ‘What makes app like TikTok profitable?’, you might wonder. How does TikTok make money?īefore we dive into the development process, let’s break down the income of the viral service. The most popular TikToker is Charlie D’Amelio who has over 122 million followers.
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